Graphic Rating Scales: A Comparison of the Continuum with Five and Seven Category Scales
Chapter in a Book by Stanley M. Widrick, et al
added on November 1st, 2004 1:01 am
Title:
Graphic Rating Scales: A Comparison of the Continuum with Five and Seven Category Scales
Date:
1983
Type:
Chapter in a Book
Publication:
Research Methods and Casual Modeling in Marketing
Publisher:
American Marketing Association
